Study shows Global Windows Phone sales now dominated by Nokia

Statistics from Localytics are showing that Nokia is now the fundamental supplier of Windows Phones handsets worldwide. Whilst this news might not surprise many considering Nokias considerable push in the retail channels, information technology does pigment an interesting flick of the country of play with the three main manufacturers. According to Localytics survey, Nokia is now clearly in pole position every bit of July with 59% of total sales.

While the survey shows Nokia winning in market share information technology besides illustrates the ascension of sales in Windows Phone units from January until the nowadays.  Interestingly the growth looks nearly to be exclusively with Nokia, the other device maker's shipments look to have remained almost static since April.

These statistics could be seen to illustrate that almost of the Windows Telephone sales growth this year is driven by Nokia. Nokia has waded into the marketplace and sunk huge amounts into advertising and promotions. Since the launch of Windows Telephone, this kind of focused button had been sorely lacking.  A recent wait  at retail chains here in the UK, shows that Nokia is front end and centre with placement in shops. They take successfully leveraged their relationships with retailers and networks to get their products in front end of consumers.

With the launch of Windows Phone 8, Nokia will exist in prime number position to dominate sales. They have been laying the background over the year to make this happen. Then much so that it'south getting increasingly hard to find other options in retail stores for Windows Phones. There is even some prove to propose that consumers associate with Lumia as a make more than Windows Phone.

We've wondered openly if these factors may wake Samsung and HTC to the possibilities of pushing the platform more than through advertising and promotion. If these figures are correct, it should be clear every bit twenty-four hour period to other manufactures that Windows Phone will sell if pushed properly. Sales from HTC and Samsung prove to be pretty flat and we would await to come across a much bigger push come Windows Phone 8 launch. Nokia has now garnered strong make recognition, differentiated their services and built up a strong feeling of brand loyalty.

We'd love to meet Samsung and HTC push the platform in the aforementioned way, the results will only mean a stronger and healthier eco system for all of us.

via: AllThingsD

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Source: https://www.windowscentral.com/study-shows-global-windows-phone-sales-now-dominated-nokia

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