How To Make Money Doing Facebook Ads

If you're dealing with Facebook ads as a beginner, the experience can be pretty daunting. But instead of getting disheartened, understand that perseverance will pay off. In this video, we dive into Facebook ads for beginners. Nosotros'll get through how to discover the right products, create ads that will convert, and more than.

Video transcript: Facebook ads can be scary, and that'southward especially true when you're but a beginner. The prospect of spending hundreds of dollars only to get no sales doesn't inspire a whole lot of confidence. But getting that first sale with Facebook ads is and then of import. It proves that you lot can make money, and information technology gives you the confidence that y'all need to scale your initial success.

And so in this video, I'grand going to talk about Facebook ads for beginners. Specifically, I'll tell you how to discover products that Facebook audiences beloved, how to create high-converting ads on the cheap, what countries to avert targeting your ads to, and how to calculate the right budget for your production. You lot want to make money online, so we take no fourth dimension to waste. Let's get started on Facebook ads for beginners.

Facebook Ads for Beginners Tips

Hey, everyone, it'southward Jessica from Oberlo. Today, I'yard gonna get over some tips for making coin with Facebook ads.

To brand coin with Facebook ads, y'all need to get four things right, yous need to sell the right product, you lot need to create the right ads, you need to target the correct audition and you demand to set up the right budget. I'll go over each of these topics in-depth, simply I wanna get-go past talking almost products.

Sell Products With a Track Record

There are certain search hacks on Facebook Ads for beginners that you need to know about to make money with Facebook ads and allow me be real with yous, you lot can sell almost annihilation on Facebook and make coin. If your goal, however, is to make money on Facebook and so yous've got to exist a bit more strategic with the products that you're selling. Stop asking yourself, "What do I want to sell?", and first asking yourself, "What are people buying on Facebook?".

That's why this first strategy that I suggest is selling products that are already making money with Facebook ads. This is different from, say selling products with high gild counts on AliExpress . If your goal is to make money with Facebook ads, you demand to sell something that's been validated on Facebook. But how do you know what products are making coin with Facebook ads? It's simple. I'll prove y'all how.

On Facebook, you lot want to begin past searching a niche that is a production category that you lot're interested in and I recommend you decide on something that mayhap you lot already have experience in ownership from. So for case, if you have a dog, peradventure you're used to ownership dog accessories . Type that in the search bar, "domestic dog accessories", but now y'all wanna go one step further past calculation a phrase that dropshippers and entrepreneurs typically include in their ads for dog accessories products. So that could exist for example, "l percent off", but it could also be "free shipping" or "limited time only". Once you lot've got that in the search bar, hit enter.

Now, you want to click videos to filter your results by videos. Video ads are by far the most effective way to advertise on Facebook, especially every bit a beginner. You get a list here of what are essentially pop domestic dog accessories products and what you're looking for in this list is views. The college the views and the more recent the video, the more promising the product that's in the video is as a high potential product to sell on Facebook. Call back as a beginner in Facebook Ads you want to get the best bang for your bucks and this Facebook ad hack can practise just that.

At present, this isn't an exact science, because, for example, you might detect something with over a million views that was advertised at the end of 2018, which would be about a year from this engagement, or y'all might detect something more recent with x,000 views. Aim for something with over ten,000 views to be sure. But the more views, the ameliorate. So, on this listing, I meet a lot of potential winners. For instance, the domestic dog bed, and this nail trimmer both were published fairly recently, this in fact, in the past month, and already has over a million views. The reason you want to pay attention to views is because that number tells you if a product is getting sales. So Facebook Ads for beginners hack two is the number of views to a video is a skillful representation of if the ad is getting sales.

All ads on Facebook cost money to run. If someone is paying to run an ad for long plenty that information technology gets over a million views, information technology'south because that person is seeing a return on their investment in the form of sales, and if they're getting sales selling that production, you can likewise. Now, some people advise against selling products that are already selling well. They protest that these products are too saturated. Just I've interviewed multi-millionaire dropshippers that are buying their second Lamborghini with coin they made selling dog beds and bikinis. They took common products and marketed them in a fresh and creative way to new audiences. That is the whole fine art and science of ecommerce. This world is total of money and y'all can become a piece of that pie.

Okay, let's get back to these video ads. Write downwards the products that you see in these ads that are performing well and make sure yous search a lot of different terms. Even though this yielded some great product ideas, I would also search, "canis familiaris accessories", "costless shipping", and I might search other interests that I have such every bit, I don't know, "brand-up application", "complimentary shipping", and accept note of those products as well. I want to cast a wide net hither.

Just to annotation though that this isn't the merely search you lot can practise to surface product ideas, I highly recommend that you too check out pop sites that share viral content. One example of that is What'southward Trending and another example that I really similar is Cheddar . At present Cheddar has a lot of viral content , certainly non just product-focused Bio content, only the product focus content that it does have are really promising winning products . For case, I saw this electric loofah on Cheddar and I retrieve this is definitely a high potential product.

Also, check out popular pages within your niche. For case, if you're in the kitchen or cooking niche, Tasty is a page that you're probably already following. I saw this article on Tasty lately and I thought it was an absolutely bright source of product inspiration.  "Worth it, bank check. Cheap, check. 28 useful products under $10 our readers really swear past." This already has tons of comments and shares and and so I would click on that link and start noting downwardly more product ideas.

Real talk, break. Researching your product on Facebook is a swell way to meet if it'due south actually beingness sold. Even so, you want to make certain that when you sell that product, your pricing and product pages are strong, because there'due south no point in validating a product on Facebook, running ads to information technology only to have web traffic to that folio read broken English descriptions from your AliExpress supplier. That won't get you sales. Your production needs to exist priced well, and your product page needs to be able to catechumen traffic .

At present, I won't become over product pages and pricing, simply I'll give you a product pricing formula and a production page template in Oberlo 101. Now that you know how to notice the right products to make coin on Facebook, you lot need to know how to create the right ads. I'yard going to show y'all how to make high-converting Facebook advertisements in three uncomplicated steps.

Create Facebook Ads That Present a Problem and a Solution

Virtually Facebook ad beginners but exercise step three, and that's why their ads fail. Now for this to be effective, you still have to be able to put in some piece of work, you lot have to club a sample of the product y'all're selling and you lot've got to whip out your phone, and take a few product videos , possibly with the help of some friends, and you have to be willing to learn some simple video editing techniques. Nothing scary. And this is all doable with no special skills and a lot of times without even spending a lot more money.

The key here is to pic iii critical shots for your Facebook video ads because these three shots get Facebook audiences to stop scrolling and start buying. The first shot has to tell your audience about the problem that your product solves. Show them that the problem exists and how it might touch their lives. For ideas, get back to high-performing ads on Facebook that y'all were researching in the first place. I'm gonna choose that dog blast trimmer example.

As an example of a Facebook advertising for beginners this is great. From the very beginning of this advertizing, it goes into the problem. Information technology shows a dog's nails beingness cut besides brusque and causing the dog pain in this video right hither you see the dog pulling away. That is some perfect problem situationing at that place. And what's amazing virtually this, I'll play it again, is that it actually gets emotional seeing the dog wince and pull away that hits y'all. No i wants to cause their pet that much pain. So right abroad, this video shows you the problem with clipping nails the normal way. I also wanna pay attention to the language appearing on screen, considering I want to use text like that, both in my videos and in the captions for my Facebook ads.

So for example, "Are you trimming your canis familiaris's nails right?" Okay, right, and wrong is practiced language to apply. "Traditional way can be dangerous, plus it's then frustrating." Words similar "dangerous" and "frustrating" are capitalized, just to show you how urgent it is that you solve this problem. Once you lot've captured the problem in your ad, the second step is to bear witness the value of your product.

In other words, now that you've got the audience worried almost their problem, provide them with some sweet relief. Show them that your product solves their problem. Let's go back to the dog nail trimmer advertizing, and run into how that advertizement portrays the product solving the problem.

Alright, so now we know at that place's a correct way and a wrong style to trim nails, the incorrect way is unsafe, frustrating and painful for the dog. So now we wanna know, "What does this trimmer do?" It "keeps dogs at-home", the contrary of frustrating and it "makes the cutting procedure safe", the opposite of dangerous. That is exactly how you betoken out how the product solves the trouble because not only does information technology testify the product in activeness, simply it as well uses the opposite language of the trouble language "calm and safe" are the solution to "unsafe, frustrating problems."

At present you've got a shot that shows the problem and a shot that shows your product as the solution the third shot, y'all demand and this is the one that everyone includes but they don't include information technology, right? Is to describe your production. In other words, tell your audition about its features and other benefits that come along with it. Again, we can await to this dog nail trimmer for inspiration. Right later on the advertizing shows how this dog nail trimmer is a solution to the problem it gets into features. "The muted audio is perfect for anxious dogs", "there'southward no expensive trip", so this saves you lot money and "it's USB rechargeable and battery-costless". This ad ends with a phone call to action which is perfect for getting people to share the ad and then that yous don't have to pay for actress eyeballs to see this ad.

This concluding scrap is the easiest to film and for most entrepreneurs , it's the only thing they'll film. Call up about how many ads you see that simply shows you a product and tells yous that it's reusable or battery-gratuitous or hypo-allergenic or any the case might be, what those ads don't do is get you emotionally with that first claw that describes a trouble and so hits y'all with that second shot that describes how the product solves that trouble. That'south why y'all need those beginning two shots and the 3rd to become a great ad that Facebook audiences volition click on.

Target Audition With Facebook Audience Insights

Now y'all've got the correct product and the right ad to brand money with Facebook ads. Simply if you lot don't target those ads at the right audition y'all're going to lose out on revenue. Lucky for you, Facebook wants you to make sales. Facebook is a business organization and it knows that if yous make sales you lot'll keep paying to run ads on their platform.

Facebook also knows that it can be hard to put your ad in front of the right audience online, especially if you lot are new to Facebook advertising and don't know too much about the platform. Unlike brick-and-mortar retail stores, your customers aren't just walking by your store. Then Facebook has created a tool called Facebook Audience Insights. Facebook Audition Insights allows yous to create an audience of people who volition be almost likely to buy your product, and then you tin serve your ad direct to that audience. I desire to prove yous a few things that yous tin can do differently in Facebook Audience Insights to find the optimal audience for your advertizing. Using the canis familiaris nail trimmers, allow's create a Facebook ad audience that volition make us money.

Here we are in Facebook Audience Insights, you tin manage the demographics of your potential audience on the left then y'all see all kinds of information about that audience on the right.

The first thing a lot of dropshippers volition do is determine what state they want to target. Now, a lot of people will choose the United States and the United states is a huge ecommerce market , with a lot of shoppers. Merely considering of that, there's a lot of contest that volition drive up the price to market to the U.s.a., then I actually recommend for other countries to starting time with, peculiarly if you wanna save some money while still making sales those countries are Commonwealth of australia, New Zealand, Canada, and the Uk. Then some other hack for Facebook ads for beginners is choose a country that isn't too competitive in your item niche so your price per click isn't too expensive.

For the sake of this example, I'chiliad going to look at Commonwealth of australia, I'll type in Commonwealth of australia first and I'll leave the residual broad. I don't wanna brand whatsoever assumptions about my audience because I want Facebook to effigy out for me, who in a broad audience is virtually likely to buy my dog nail clippers. I practise want to blazon in a relevant interest. And I think anyone interested in domestic dog nail clippers is probably interested in dog training to some extent. So I'll become alee and click that. Now, from there, what I want to actually do is go to page likes. I want to find out what pages and audience that is interested in canis familiaris grooming in Commonwealth of australia, tends to like.

Once I click on the "folio likes" tabs I'll curlicue downwards here and what I'm looking for is the affinity score. There's no exact number I'g looking for. But the higher the better and something over 700X is usually pretty good. The affinity score indicates how much this audience is probable to like this page compared to others on Facebook. And I want people who are super fans of these pages because I want to target them when I'm creating my ad. Permit me prove you lot how I'll apply those pages in the ads creator.

Then here in the ads creator. First, I volition choose to target Australia. I'll make certain not everyone in this location, but people who live in this location. I'll proceed the other parameters wide, simply for interests, this is where I wanna type the pages that I surfaced in the Audience Insights tool.

So I'll beginning with "PETstock" and just make sure to spell it every bit it is here, so no space betwixt "pet" and "stock". Perfect. Now, I'yard targeting 100,000 people, that's but a trivial bit less than I would prefer for Australia. For Commonwealth of australia, I wanna target betwixt 500,000 and a one thousand thousand people for a completely new Facebook ad. And so I want to add another interest. I wanna tell Facebook to target people who like pet stock or some other interest and I'll get that other interest from Audience Insights. So, "Pet Circle" and maybe "Custom Pet Collars".

So I typed in "Pet Circumvolve" and I see that really there are no results, this isn't unusual. Some pages are listed as interests equally a targeting choice and some aren't and that's why information technology's great to accept this long list of page likes over here in the Audience Insights tool. So instead, I'll try "Petbarn" one word. There we go, and I'm almost at that place, but I might add, i more. How about… How most "Dr. Chris Brown"? If you're not sure what some of these pages are and you lot wanna brand sure to target relevant pages you tin can click into them and see what they atomic number 82 to.

So here I see Dr. Chris Dark-brown is a popular wild fauna rescuer. Now I'm at 830,000 people and this is slap-up, simply I really want to add together an interest to brand sure I'm only targeting voracious shoppers. And that will help increase the chances of me getting conversions from this fresh Facebook advertisement. Then I want to narrow the audience so someone can like whatever of these pages. But they must also match either "online shopping" or "engaged shopper". If I choose either of these. I'g essentially narrowing my interests to people who actually, really love to buy online and that is exactly who I want to target.

This gets me to two 10,000, a little low. So let me try "online shopping". "Online shopping". Hither I come across online shopping and I wanna make sure to choose "interests", non "employers", so "interests" there. And now we're at 770,000, which is within the 500k to 1 million audience size that we're going for.

This would exist a cracking audience to try targeting those dog nail trimmers too. Of course, before I launch that advertizing, I desire to figure out one really important thing in advance. How much am I willing to spend?

Set Budget Using Your Product Toll

In other words, how do I set the correct budget for a Facebook ad so that I make sales without losing also much money in the procedure? And I'm gonna be existent with you. When y'all're running Facebook ads, your ultimate goal is to brand sales. I've tried to tell yous everything I know about how to get Facebook sales ASAP. Only if you're new to dropshipping, you might not get sales on your first endeavour.

This stuff takes patience. On the ane hand, it's okay if yous don't go immediate sales, you'll even so get data about how your ad performed and what you tin can do to optimize it. Just on the other hand, don't spend coin on a losing advertising, ane central difference between beginner, and experienced/half-dozen-effigy dropshippers is that the 6-figure dropshippers know when to impale an advertizement and try another audience, video ad, or fifty-fifty another product.

After speaking to successful dropshippers I found a rule that helps yous determine when to cease spending money on Facebook ads: Have the price of your product, that is the toll that you're selling it at and multiply it by three. That should be the cap for testing your product on Facebook.

For example, allow's say I sell the dog boom trimmer for $19.99. If I multiply that by three and so I accept $60 that I should budget to advertise it on Facebook . If I notwithstanding haven't fabricated a sale after I spent $60, something probably has to change; either my advertising, my audience, or the product just isn't optimized to brand money on Facebook. And that's not a failure that happens to pro entrepreneurs every single twenty-four hour period. That's just data. And you've got to make the decision to learn from information technology and movement on quickly. If you follow the tactics in this Facebook ads for beginners tutorial, and yous make a sale, then congratulations, y'all've proven that y'all could make money on Facebook and you could exist on your way to a winning product.

Now, I'd love to hear from yous, what are your tips for making money with Facebook ads? Do you disagree with any of my tactics for Facebook ads for beginners? Exit a comment and permit'south start a discussion. Until next fourth dimension, learn often, marketplace meliorate and sell more.

Want to Learn More?

• I Spent $191,480.74 on Facebook Ads. Hither's What I Learned.
• 10 Facebook Stats Every Marketer Should Know in 2020 [Infographic]
• Your Guide to Facebook Analytics
• I Spent $x a Day on Facebook Ads for a Month, Hither'due south What Happened

Source: https://www.oberlo.com/videos/how-to-make-money-with-facebook-ads-for-beginners

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